Laura Gerhard joined Choice Research Associates in September 2013 as the Efforts to Outcomes (ETO) Enterprise Systems Administrator for the District of Columbia Truancy Project funded by the Office of Victim Services and Justice Grants. Her background included over 20 years specialized experience in the field of Information Technology (IT), where she performed data analysis, requirements definition, website design and development, program design and development, systems implementation, customer training and IT problem resolution.

Ms. Gerhard worked independently as well as collaboratively, as a member of several system development teams. She was involved in all areas of the life cycle development process and enjoyed working with customers to ensure successful system implementations.

Ms. Gerhard also previously worked with a variety of businesses, designing and developing websites that place their products and services in the best possible light for future success. She had a solid foundation collaborating with small business owners through the process of identifying and defining data sources, content, company brand, and potential customers.

She also performed competitive analysis, so that customers made informed decisions about brand strategy and determined key elements of website functionality. She provided a personalized, customized service that focuses on the specific needs of each customer.

She graduated from the University of Virginia with a B.A. in Economics.

Ms. Gerhard retired from Choice Research Associates in June of 2022.